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| The Blue Grotto in Malta |
Before achieving success, I had a third unfortunate Maltese marketing experience when I asked the local owner of a Post Office & Souvenir Shop on the seafront if she would be kind enough to sell my book. She agreed and I left five copies with her, again on a sale or return basis.
During the previous summer, this shop had displayed racks of books for sale outside their premises and, in fact, I had even purchased books from them. However, there had been a drop in the tourist trade in that area due to the closure of a local hotel, and presumably for this reason the Post Office stopped displaying books outside.
I later discovered that my books had been placed on a bottom shelf inside the shop, virtually hidden from view, and when I visited several months later, they were still there covered in dust by this time. The owner then gave them back to me with the comment that unfortunately they had not sold.
My next attempt was much more successful possibly because (I believe) the books were put on display on the counter where they could be seen by anyone making purchases. And they are still being sold from there – this is at the newsagents, Graphics in Triq il-Qaliet in Marsascala. I recommend those wishing to purchase the book in Malta to visit this shop in Marsascala where the shopkeeper is friendly and sells a wide range of items.
I would add that some copies of my book have also been sold at La Spigola Restaurant in Marsascala.
My latest sortie into the realms of marketing has taken place in the UK, and this also proved to be a success. However, I will provide more information on this experience in my next post.
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